Offering price ranges for your service gives viewers a reason to engage.
A great opening sentence to a book might end with a period, but what it really does is create a gap in knowledge that the reader will want to fill (by continuing to read, of course).
Using flashy tactics gets attention, but it doesn’t always give them a reason to engage. Very few will look at your banner ad and wonder deeply about what’s between your copy and the website the button leads to, unless you’ve designed it that way (most don’t).
This is really a post about giving options.
The coffee house that only sells one size doesn’t give a person a reason to engage in a new narrative about their day. Am I a person who needs 12 ounces or am I one that needs 16 ounces?
The designer that only shares one idea in a room of 8 execs doesn’t set herself up for any form of success. Had she brought two or three, now that team is engaged.
Eliminating options might help us; might simplify things for us; we may even tell ourselves it simplifies things for others, too. Technically, it does. But consider this: would you rather have something simplified or would you rather have a story?
(See what I did there?)
Imagine a “would you rather” statement with nothing to compare it to… no gap… no option…
Stay Positive & This Isn’t Much Without That Nearby
Photo credit
- Aftermath - October 6, 2024
- Drawing It Out - October 5, 2024
- What’s Your POV? - October 4, 2024
