Here’s advertising I think we can all get behind: advertising that gives viewers what they want.
PostIt follows you around so banner ads become a list of things you want to remember.
Businesses like McDonalds are now buying the ad space of Pandora to give you 30 minutes of no-ad listening.
Even podcast advertising is seeing the benefit of giving. It’s a podcast norm that hosts advertise products and services they use and care about – no pre-recorded voiceover here.
I did lead you astray with the title. Giving isn’t necessarily new advertising as it has always been the best kind of advertising, we’re just slowly catching on.
Stay Positive & No One Cares About Being Interrupted If They Get A Gift For It
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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