Go For Depth

Depth

Reach and frequency are two measurements often drooled over and measured.

Reach is the number of people you can interrupt, get in front of, and have hear (but maybe not listen to) your message.

Frequency is the number of times you can do that to the same person.

Better, I believe, to go for depth; an unmeasurable metric that requires telling your message when and where it’s welcome.

Stay Positive & Do It With Care

Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.