If everyone is using your tool, it becomes saturated and people drop off or it becomes broken because it wasn’t designed to handle this much all at once) and people drop off or something else happens and.. you guessed it, people drop off. Too much is too much.
If no one is using your tool, however, it becomes something no one wants to adopt. People might sign up but they’ll drop off right away because there’s not enough connections. People need the reassurance of not being the only one.
The challenge of every marketer is to get to the sweet spot in the middle of too little and too much.
This tension isn’t just applicable to the network effect, either.
Too much stress with work and there’s no flow. Too much boredom and there is no flow.
Life is too depressing to work. Life is too good to work. (Austin Kleon for HT.)
The spectrums are infinite, but the truth is the same: masters are found in the middle.
Stay Positive & Race You To The Middle
Photo credit
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