The most important component of the business plan is the potential market size.
Without confidence and facts in there being a market available to you – and a sizeable one to support not only the sustaining of your business but the growth and development of it too, then everything else is either an uphill battle or waste.
This is the problem with marketing driven organizations. They market regardless of the market capture rate.
On the other hand, this is where the success lies in market driven organizations. They market where the need is, where the volume is, where the share is.
You can argue that there is a vast sea of potential customers… you can design the best rod and reel and lure… you can situate boats and fishers across the entire water… and you can use GPS that tells you there are fish under the water – but, and this is the big but: if they’re not hungry…
Figuring out if fish are hungry (and then figuring what they are hungry for) isn’t easy, but it’s essential if you plan to run a thriving business.
Stay Positive & Start There, Then Cast Your Net
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