If you haven’t heard of the term “satisficing,” then it’s time to listen closely. It’s much like “good enough” if you define that as “Good. Now, enough.”
There are two sides to satisficing.The first is on you, the content creator. Perfection with your product or service might be able to be accomplished from time-to-time, but not consistently and it’s not what your clients or customers want. Understanding your audience is the second side of satisficing.
Herbert Simon who coined the term “satisficing” maintained that “individuals do not seek to maximise their benefit from a particular course of action (since they cannot assimilate and digest all the information that would be needed to do such a thing). Not only can they not get access to all the information required, but even if they could, their minds would be unable to process it properly.”
In laymen’s terms, even if people notice perfection, they have difficulty interacting with it. Most of the time though, they don’t notice perfection. This leads to a series of questions you need to ask yourself.
- Why spend time on creating perfection?
- What does my audience expect?
- What is the most my audience can or is willing to process?
- Can I create more by satisficing than I can creating perfection? (obv.)
Two extra bits about this:
1. Having an idea (not a goal!) of what perfection is at the beginning of a project puts you in a great position to start working. Beware, you will end up hairless trying to follow all the way through with that idea. (Either it will take so long to reach that you bald or you pull all of your hair out trying to make it perfect.)
2. Acknowledge the Juggler’s Perfection. The businesses and freelancers who make the most are those who create something that’s imperfect, perfectly.
Stay Positive & Don’t Fall Out Of The Running By Trying For Perfection
Garth E. Beyer
Photo credit
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