Good PR stunts are often the ones that leave people questioning whether it’s real or if it was planned by the PR department.
Great PR stunts actually have nothing to do with any strategy created by the PR team. Great PR stunts happen when you create the ability for people to share their story with others, when the product exceeds expectations, when nothing feels forced.
The Best PR stunt is when the PR is worked into the product or service and not reliant on the interaction after it’s purchased.
Stay Positive & The Bestest Is When You Have All Three
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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