Once you’ve met your promise, it pays to exceed expectations.
After all, expectations have more weight than promises.
However, exceeding expectations doesn’t mean you have to blow someone’s mind. It can be about adding something little.
It can be a grocery bagger asking if there is anything else he can do for you.
It’s adding a pin, a mint, a random goonies playcard in one’s package like Johnny Cupcakes.
It’s giving someone access to a part of your site that they never knew about before they bought your book.
By all means, set out to give something remarkable to the world, but be open to the ways you can surprise someone with more. If you’re a funny brand, this might be the perfect opportunity to clear out your junk drawers. If you’re an author, maybe it’s worth sending a copy of the book that inspired you when you were little.
What more do you got is a rhetorical question.
The better one is will you give it or stay comfortable?
Stay Positive & Everyone Loves Surprises
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