Clients care about measuring success with numbers. Your boss cares about numbers. You’re evaluated by the metrics you share each quarter. Every rating is a stat.
Stats provide a lot of direction. They can show you what’s working and what’s not. They can make you smile and they can make you panic.
While I’m a lover of stats, I think the greatest stats are the ones we don’t need to see; the one’s we only need to stop and think about.
Are people being moved by our message?
Would you open the email if you saw it in your inbox?
Are you receiving thank-you letters that tell of you for exceeding expectations?
Stay Positive & Don’t Get Lost In The Numbers, Get Lost In The Movement
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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