There’s one pivotal way of thinking that sets one marketer far ahead of the others.
It’s difficult work, it’s emotionally intensive, it’s mentally laboring, but it’s vital if you’re going to create work that’s meaningful.
The greatest marketers embrace the fact no one they are seeking to influence thinks as they do.
You are not the target. The target doesn’t know what you know. They don’t work or think the same way you do. They’ve had different experiences that have led them to the present moment.
Stay Positive & The Answer Is To Empathize
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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