Half-Differentiating

Differentiator

A quick way to get ahead of competition is to simply be better.

A quick way to be better is not to do more of what your competitors are already doing.

Rather, cut the time you’re doing what they are in half and invest it into doing what they aren’t.

I’d bet they’re not caring as much about people, quality or how it is delivered, whatever it is.

Stay Positive & It’ll Be What Makes You Different Without Falling Behind

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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.