There’s no shortage of surveys circulating the web from businesses and brands asking what their customers, fans and followers want them to do.
All the data in the world doesn’t make a hard decision easy. It doesn’t ensure that there won’t be a group of those who are frustrated with your decision (there always are). Most importantly to remember, doing what the “mass” suggests doesn’t mean you will succeed.
The hard decision comes down to what you want for your business and brand and how that entwines with the narrative the customers, fans and followers you want are creating.
Now’s the perfect time to draw a line in the sand.
Without one, no one knows where or with who to side.
Stay Positive & It’s On You (Always Has Been)
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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