The more we do business, the more often we act as if we know what the customer wants.
In doing so, we immediately jump to what we’ll offer, assuming the reasons why.
When, in reality, it’s not the offer that matters, it’s the ability to communicate that you understand and have listened to the customers desires.
Stay Positive & Prove You’ve Understood
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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