Most marketers want to do the saying while everyone does the hearing.
Smart marketers do the hearing of what the target is saying.
Before you hit your next post, send your next tweet or email, ask yourself, “Is this what the customer wants to hear? Or is this just something I want to say?”
The impact you’ll make will leave your audience doing all the saying.
Stay Positive & Listen, Linda, Listen
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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