There’s not a person that’s making a purchase of something that isn’t in a tribe.
It’s the marketers job to make sure the purchase they make helps them represent their connection to their tribe and the tribe itself.
This is most noticeable with swag; people like us where clothes with a brand name on it because it sends a signal and represents the tribe.
But that emotional tie can be placed elsewhere beyond branded clothing.
Smart marketers pursue that connection and ideate ways, not to sell, but how to help people represent the tribes they are part of.
Stay Positive & People Pay To Feel Seen
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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