A quote that has been hung up on my wall for quite some time reads…
“We’re not here for pain. We’re here to transform.”
So many marketers focus on stealing customers from the competition or they direct energy at retaining their customer base, perhaps getting a few to bring their friends who are just like them along next time.
The special marketers–the ones making a real difference in the world–are the ones working to transform people. To get someone who has never considered having their groceries delivered, to do so. To get someone who can’t stand the taste of an IPA, to fall in love with the style.
Marketing to transform – that’s where the real magic happens.
Stay Positive & Let’s Get To Work
Photo credit
- Between Question And Answer - September 21, 2024
- Plan For Strategy, Then For Spontaneity - September 20, 2024
- The Silver Lining Of Change - September 19, 2024