If it’s so difficult to bake a cake or make cookies from scratch, how do you expect to read results that are hard to measure? (Obviously this post is more for those like me, who can’t bake a cake or make cookies. Alas, I hope this to still be noteworthy.)
We can look at the number of cups of flour and water and chocolate chips you need just like you can keep track of the number of visitors to your website and the clicks you get on each page.
Very easy to measure.
What about a cake without a recipe? Or the personality of each individual who visits your blog and what they actually want or if they were satisfied with what they found?
Much more difficult.
Luckily, food writer Michael Ruhlman breaks down cooking into easy-to-understand ratios of ingredients, a method he says allows for more creativity in the kitchen.
“When you know a ratio, you don’t know a single recipe, you know a thousand.”
The same can be applied to your website, your product, or your own creation-without-a-recipe. All you really need to do is ask and connect to your audience. It’s hard to know a thousand audience members before you know what the single most common one is like.
Stay Positive & Start A Conversation
Garth E. Beyer
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