I’m continuously perplexed when people try testing two things that, if you paused for a moment, one would know which will be the winner.
Consider the marketing team that wants to test static image or video.
Or the ones that prefer to ask a coworker to review their work instead of an actual customer.
Even outside of marketing, which is more effective at creating an emotional connection? A high five or a hug?
That’s not to say one of the two options don’t work, but if we pause to consider that we’re talking about humans and not machines, the results of some tests are obvious.
Stay Positive & Put Your Effort Into The Unobvious
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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