Write out a bunch of responses until one clicks.
It may not be reality (yet), but every brain will start with the feature comparison.
Once that’s out of the way, you get to the real emotion and story to it.
Stay Positive & You’ll Know It When You See It
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
- “How Are You Better Than [competitor]” - October 16, 2026
- The Second Slide - October 15, 2026
- “At The End Of The Day” - October 14, 2026
