“How Can I Help?”

Getting Help Starting A Business

By default, when you work to start a business, you’ll be having conversations with a lot of smart(er) and already-successful people.

The soul purpose of these conversations will be to discover how they can help you.

You’ll be asked it a lot. “Great. I love your idea. How can I help?”

Will you have answers?

Unfortunately, “I don’t know what I don’t know,” doesn’t quite cut it.

Here are two actions to take so you’re not frazzled when asked how another can help and, more importantly, you get the help you need.

1) Most new meetings come from references. “Have you talked to Kevin over at X Business? He’d be a great guy to chat with.” Now you have a name, but it’s your responsibility to ask more. Something like, “Thanks. Where do you think his expertise is in relation to my business?” Essentially, you’re asking the person referring Kevin what they think Kevin can help you with. There’s your answer when Kevin asks you how he can help you.

2) Put the person you’re meeting in your shoes by asking them, “With the experience you have now, if you were starting my business, what would you focus on? What would you make sure that you would do?” When you put them in the driver’s seat, they’ll focus on doing right what they already know how to do right.

 

Stay Positive & You Don’t Always Need To Have Answers, But You Do Need To Have Questions

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Garth Beyer
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