Most businesses can get a bit more efficient, but to get as cheap as possible, they will have to cut corners, sacrifice quality and take benefits away.
At some point – not far from where you’re at – cheapness becomes a descriptor and not a signal of efficiency.
It’s worth noting that no brand was ever known for being the cheapest. And if they are, I’d bet they’re no longer in business.
Two thoughts on a pricing solution:
- Charge enough to cover slightly more than the cost of creating the goods
- Charge less enough to ensure people feel they are getting more value out than the cost they’re putting in
Stay Positive & What’s Your Cost Again?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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