How Close To Launch Can You Test

You can write out or sketch what you think the final product will be.

You can design a well-thought out mockup of the end result.

You can fill out the template to see what the real deal will look like.

You can publish a demo to interact with the a finished version.

Every action makes it seem like you’re taking the step to verify the work meets spec and has the intended impact, but each action has a different layer of proximity to the real thing.

Sometimes you can skip the first three steps to go straight to a demo version, but rarely will it work in your favor to forgo the fourth step and launch from step one, two or three.

Better to put in the time, effort, and attention to ensure your project launches as you hope.

Stay Positive & It’s More Than A Protype, It’s Best Practice

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Garth Beyer
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