It’s a question worth asking with every decision you make because every decision you make is either adding or subtracting from the story they’re telling themselves.
Does the paint color make them feel calm and safe?
Does the menu design make them feel confident?
Does the greeting at the door make them feel invited?
How does the credit card fee make them feel?
How about the price?
The automatic Facebook message when they send you a note?
The sign outside?
The lighting?
The brands we instantly love make sure that every feeling is working in unison, and that there are more positive feelings than negative ones.
Go ahead and take a walk through your business or brand as if you were a customer and ask yourself how you feel along the way to quickly find areas for improvement.
Stay Positive & There Are More Opportunities Than We May Think
Photo credit
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