Data can ease our mind and provide a little reassurance for a decision we want to make.
Data can help us understand our target better and improve our offer.
Some data can be really really helpful.
There gets to be a point with the quanity of data that hurts more than it helps.
When we have so much data that we’re stalling from action, that’s too much data.
When we have so much data that it begins to make us feel like we shouldn’t take a leap in a decision, that’s too much data.
When we have so much data that the humanity is removed from the equation, that’s too much data.
The scariest part of data is we may get too much of it more quickly than expected.
Stay Positive & Go For Better Data, Not Bigger
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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