Frequency matters in advertising. It’s measured and calculated out to reach the largest number of people as often as possible. Advertising may take skill, style, and creativity, but advertising to the mass isn’t art.
I don’t like to say to be a successful, writer, composer, businessman, saleswoman, or any type of artist means that you have to ship something with frequency.
An author can write two books a year or 20, but the fact is very few write one.
To reach success, you have to ship, and ship often. How often doesn’t matter.
Stay Positive & It Helps To Be Consistent, But Not Necessary
Garth E. Beyer
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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