Can you cut 10k words from your novel?
Can you answer a question about the future of your business in no more than two sentences?
Can you write that email in one paragraph?
Short, of course, is not the goal. Getting it short enough that you feel that if you made it any shorter, the recipient would have less value out of it is the goal.
Find that feeling and you’ve found the shortest, most impactful path from a to b.
Stay Positive & Shorter Is Harder, Harder Is Better
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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