That’s all you need to figure out and then act on to succeed.
The stories you tell should make them feel that way.
Their experience in your shop or with your packaging should make them feel the same.
How they use your website and what hero image you use on your contact page should resonate with how they want to feel.
It’s not about what you want them to feel. It never has been.
Stay Positive & Help Them Tell Their Narrative
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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