Here’s the secret to disruption.
Keep doing what you’re doing so long as what you’re doing is for the target.
Those who make the meaningful impact show up again and again and take customers where they hope to go.
They don’t make cuts because of a bottom line or because they don’t want to do the emotional labor. They don’t switch the logo and revamp the website every other year. They don’t pay for a super bowl ad. They don’t pivot their marketing every time they have a bad sales weekend.
The successful disrupters almost do the opposite of what we think of when we think of disruption; they stick to their commitment to the people they sought to serve.
Stay Positive & Drip By Drip By Drip, Disruption Happens
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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