Most relationships don’t work to their fullest potential when all you think about is what you can get out of them.
Relationships, marketing, selling is all about giving.
Focus isn’t in that category, though.
As written in part 1, focus requires there to be curiosity. If you’re finding a reason to ask why and to dig deeper into something, it’s impossible not to focus. However, to carry it further, focus requires both curiosity and intention.
There needs to be a gentle motivation to stay with the object. What will you get out of it? What’s in it for you? It’s this intention that makes fishing such a focus-sport. The fishermen is curious if anything will bite, if this particular bate will work, if the weather is right as well as he’s thinking of having what he catches for dinner, that’s what’s in it for him.
For complete focus, be curious, but also maintain intention.
Stay Positive & What’s In It For You?
- The PLG Ride Through The Customer’s Eyes - January 22, 2025
- The Next Wave - January 21, 2025
- Breaking Through The Enterprise Noise - January 20, 2025
