They don’t teach you how to really learn marketing in college.
They don’t actually teach you very well on marketing podcasts, either.
You’re favorite marketing newsletter probably doesn’t do that great of a job, too. Sorry.
The reason being is that to learn marketing and how to market better, you have to learn to see.
Once you see what’s working and what isn’t, then you’re responsible for applying it to your problem, changing it to be the situation that fits for you and then amplifying that application.
The key, though, is that seeing isn’t specific to your industry. It’s not specific to your problem. It’s not specific to your competitors.
More often than not, the best marketing (and marketers!) arise out of seeing what’s out of their box, in another industry, all around them (and all around others, maybe others half way around the world).
And to really see what’s working and what isn’t, you have to show up, regularly, often, with empathy and with curiosity.
If you feel like all this doesn’t feel like marketing, then you’re right. At least, not the marketing that’s taught in school, on those podcasts, in those newsletters…
Stay Positive & Breakthroughs Come From See-Throughs
Photo credit
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