How To Make Something Worth Chasing

Most people aim for “good enough” because it’s safe. Predictable. Easy to defend when someone asks, Why did you do it that way?

But remarkable doesn’t live in “good enough.” Remarkable lives in the land of unreasonable questions and ridiculous dares.

Want to push the boundaries? Try these:

Break the formula on purpose. If everyone in your space does X, find out what happens if you remove it entirely or overdo it absurdly.
Add one thing that scares you. That uncomfortable presentation, that wild feature, that bold color—you’ll feel exposed. That’s the point.
Give yourself an impossible rule. Ship in half the time. Create without deleting. Design without using your usual tools. Constraints breed genius.
Find the 10% you’re holding back. That bit you thought was too much is probably the best part.
Create for one person who will care deeply. Making it meaningful for them makes it remarkable for everyone else.

If it feels risky, if it might make people talk, if you’re not sure how it will be received—congratulations. You’ve just stepped out of normal and into chase-worthy.

Stay Positive & Start Building