How To Persuade

I’m dipping in advertising here, which I rarely do, but it’s worth telling. Here are the three themes of an effective advertisement.

1. Repeat

2. Emotion

3. Simple message

Notice how it is this collection of methods that are also effective in PR, journalism, marketing, and persuading.

It’s very effective. At least, it was for Hitler who focused on these three principles.

Maybe it’s time to reconsider how we use advertising isn’t it? Better late than never.

Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.