Serial entrepreneur Steve Blank has a definition for a startup and for a company.
“A startup is a temporary organization designed to search for a repeatable and scalable business model.”
“The corollary for a large company is: A company is a permanent organization designed to execute a repeatable and scalable business model.”
I tend to put my faith (and money) in startups who don’t bound themselves to the definition of a startup, that believe they will be more than just a startup. To always be a startup is to always be searching for that repeatable and scalable business model.
Better to say, “We’re a startup soon to be large company.”
It’s sexier, it’s packed with drive, not just busyness.
Stay Positive & That Is What You Want, Right?
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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