There’s a universal voice out there.
Some refer to it as being human, others consider it vulnerability. Personally, I don’t have a name for it, but I do know it involves stripping all thoughts of being something you’re not.
In terms of pitching for clients, I want to be excellent and place a lot of stories. PR pros are told we can accomplish this if we follow a pre-approved pitch email and phone script (given some flexibility, of course, but not much).
The times I’ve had the best pitching experiences is when I’ve stripped down the layers of scripted professionalism. The times I’ve had the most heart-to-heart conversations is when I’ve stripped away the fear of appearing weak. The times I’ve written the most resonating blog posts have been when I’ve written in the universal voice.
When you’re speaking in the truest, most intimate voice about your life, you are speaking with the universal voice, according to Cheryl Srayed who wrote the story Wild.
When you speak in that voice, you will always be understood.
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