Some may look at their reach of a social post and think they connected with 22,359 people.
Some might see the impressions the magazine gets and think they connected with each reader.
Some likely consider a purchase or renewal to be a connection with their customer.
But is that really how we want to define connection? Or is there a more powerful, empathetic, personal and ultimately rewarding way we can define – and carry out – connection with others?
Stay Positive & Keep Raising The Bar Of How We Define Connection
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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