You lose loyalty when A and B happen at the same time.
A) unsatisfying/disappointing service from you
B) satisfying/remarkable service from your competitor
It’s easy to know where to put your energy because you only have control over A, not B. And it happens that by default when you provide inadequate service, your competitors appear all the more appealing. You don’t want that, do you?
Stay Positive & Focus On Delight
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
- Making It Better - December 23, 2024
- There’s An AI For That - December 22, 2024
- Fun Facts - December 21, 2024
