If I asked your friends and followers to give me a few adjectives to describe you, will they all say one or two of the same adjectives?
If so – and those adjectives are what you aim for – then you are marketing yourself well.
Now, let’s flip the situation around. If you were asked to name a few adjectives that describe each of your followers, would one or two of them fit each follower?
Often times we try to build tribes, gain large followings, and generally market to the mass because we have an idea that we want every type of person to be interested in.
The truth is not everyone will be interested in joining your tribe. One person may hop on your idea at the start because they are idea generators, unreal optimists, and creative folk, but as soon as your idea gains momentum, they may fall off. They just don’t share the same adjectives as you and your core tribe.
A quicker way to have adjective consistency with your tribe (and retain membership) is to ask why each member of your tribe joined. Answers will vary and it will take a while to figure out exactly why the majority join.
Once you find out the why, you can change your marketing to appeal to what most people answered with. “To meet people like me,” “to build my résumé,” “because I was restless.” They will practically give you the content for your new marketing plan.
Don’t place a variety of food out and shout to everyone that they can have some. Ask what a few people are hungry for and then provide solely that.
Stay Positive & To Build A Tribe, Just Ask People Why They Joined In The First Place
Photo credit
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