There’s the kind of person that’s looking and might find you.
Especially if you play strong with SEO. Especially if you have good media relations support. Especially if you advertise in the right places.
People might gather that you exist and they should check you out/purchase/sign up/etc.
Then there’s the kind of person that’s hunting for you specifically.
Especially if you are remarkable enough and someone they trust mentioned they should check you out. Especially if you provide more value than the perceived cost. Especially if the media can’t help but cover what you’re doing.
There’s a difference between being desired and being stumbled upon.
One type of person is nice to have. The other is essential.
Stay Positive & Be What They Seek Out
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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