The average consumer is smarter than they have ever been.
Smarter, and more skeptical, too.
The average patron reads more review sites before making a decision. They’ll look to your social pages and groups to see if an event you’re having is all that special. They’ll look back to see how successful you have been.
People are looking to learn if you’re worth the hype.
Stay Positive & Gotta Come Out Of The Gate Swinging
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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