It’s magic when someone experiences your brand and rushes to tell their friends.
Even more magical is when those friends tell all of their friends.
But, soon, the magic does more damage to your brand than wished-for.
The original group went there or bought your thing because it was personal, it was for them, it gave them something to talk to their friends about and elevate their status.
Now everyone is doing it.
(And unless you’re selling something that only gets better with more people like a dating apps or fax machines or wikipedia, you don’t want hypergrowth.)
Better to focus on your minimum viable audience and – when you begin to experience hypergrowth – create something else to moderate it.
It’s less about making your online store larger or replicating your west side venue on the east side.
Nor do you want to begin turning people down (especially those your original audience).
So what’s the solution?
There’s a restaurant group in town that each restaurant is outrageously successful. They could build more of the same poke restaurant across town, but if they are given the chance, they build something new.
It’s for another audience , which might pull from another one of their restaurants, but that’s how they prevent hypergrowth at any specific location, while still growing overall as a company.
If “more” means “something else” then you might be onto something.
Stay Positive & The Work Of Starting Another Is Always Worth It
Photo credit
- Aftermath - October 6, 2024
- Drawing It Out - October 5, 2024
- What’s Your POV? - October 4, 2024
