Other variations you might here during a strategy planning meeting: “I like the idea.” “I’m convinced.” “You’ve got me hooked on the idea.”
While certainly positive and supportive statements, normally you’re not your target market.
It’s fantastic the idea appeals to you, but what about the tribe it’s truly meant to appeal to? If you don’t plan on investing in the product or service your marketing (if you’re not part of the tribe), then how you react to the marketing strategy doesn’t matter much.
Rather, when you use language like “I think that would really resonate with who we’re trying to target” or asking your colleagues if they feel Kasey (your target) would share a piece of content instead of asking if they (your colleagues) would share it, you begin to drive marketing that matters.
Stay Positive & Put Yourself In Their Shoes (Then You Can Use First-Person Pronouns)
- Get Them To Try It Twice - November 12, 2024
- Sometimes There’s No Point - November 11, 2024
- Imagine If - November 10, 2024
