Idea Shortage Is A Lie

Garth Beyer

There’s no shortage of ideas you can come up with. The problem is in the idea squashing.

Once we have an idea, we’re quick to think of reasons not to execute on it. It takes too much time. We don’t have permission. The resources aren’t available. It’s hard work.

There’s no shortage of reasons not to execute an idea the same as there’s no shortage of ideas.

Which means the best move we can make is to act on an idea when we have it. If anything, to test the waters.

I woke up today and had the idea to email businesses about purchasing six-packs of beer for their employees for the holidays.

I could have thought: they can’t invest in that, they won’t care, isn’t it obnoxious, they don’t have the time, I have bigger initiatives to work on, I’d rather go eat breakfast, is email the right path?

Or, you know, I could just have sent 10 emails and we’ll see what happens – which is what I actually did.

If any of them work, I’ll send 10 more.

And if they don’t, I’m sure I’ll have another idea by lunch and a hundred excuses not to act on it then, too.

Stay Positive & Willpower Is There, We Just Need To Choose To Use It

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Garth Beyer
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