Real strategy is not a vision board with better fonts. It is labor. It is choice. It is subtraction. It is saying no to ten shiny things so one unsexy thing can actually work.
If your “strategy” feels smooth, painless, and universally agreeable, do not celebrate yet. Get suspicious.
Meaningful strategy has weight. It drags a little. It asks for tradeoffs, deadlines, discomfort, and a few awkward conversations with your own ego.
Anything that feels like effortless motion might be momentum, sure.
…or it might just be drift.
Same pull, but different outcome.
Stay Positive & Back To The Strat
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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