If It’s About Status

Garth Beyer

Let’s role play for a moment and assume that every interaction is about status.

Someone complaining about a poorly delivered food order is about asserting their status.

Someone entering into your store is hoping they leave feeling as if they’ve increased their status.

Someone purchasing a wine for $40 instead of the discounted bottle at $14 is sending a status message to those who will end up enjoying it.

And it doesn’t always need to be about how others see one’s status either. It can be individual satisfaction. Perhaps the wine drinker is having it alone tonight for dinner. Still, status matters.

Then it begs the more specific question of not how does one add value to a customer or client experience, but how does one help increase or reassure them of their status?

Stay Positive & Seek The Status In The Status Seekers

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Garth Beyer
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