When we sell, make a statement about our brand, include fine print, write a scope of work – essentially, communicate what we’re giving for what – we’re making a promise.
And if that promise isn’t clear, that’s not a reason to make an excuse, under deliver, skirt the lines, change how you share your goods based on how it benefits you.
Nope.
An unclear promise means that you’ve allowed wiggle room to customize, surprise and delight, remain flexible in how you add value to the customer or client’s experience. An unclear promise isn’t a way to hold back; it’s a way to leap forward.
It’s risky and often not always in your favor. But it is worth it if you know what you’re signing up for.
And if that’s not your cup of tea; then make the promise clear in the first place.
Stay Positive & The Root Of Loyalty Is A Promise Made And A Promise Kept (Again And Again)
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