You know me to believe that the more difficult a task is, the more emotional labor it calls for, the more vulnerability it requires, the more it matters.
When a task is easy, not only is it low-value, it’s soon to be nonexistent.
In a world full of process-creators, short-cut developers and those who focus solely on the efficiency of a project, the easy tasks are the first to go, to be placed within a human-less process or to be cut entirely.
If you’re doing the work that only provides 20% of the results, you’re doing the wrong work.
Stay Positive & Easy Is Finite
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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