What if Facebook goes down for the day?
What if MailChimp goes down for two weeks?
What if your website crashes for a few days?
Scenario planning doesn’t need to stop with the digital space either.
What if your staff all call in sick?
What if the power goes out?
Turns out it helps to build a brand assuming the tools you’ll use won’t work.
Because the fact is sometimes they won’t.
Best to not make the tool your business model.
Stay Positive & Find Your Foundation
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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