Do they have what they need to share it?
The words to use and the rationale?
Is it remarkable enough to be remarked about?
Is anything lost when they pass what you gave them along?
You want to set others up for success with what you offer, of course.
But you also want to set them up to share what you offered with others.
It’s the brands that build connection into their product or service that will win out in the connection economy.
Does what you offer get better as people share it? It should.
Stay Positive & Share Away
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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