then I hope you are looking at it as spending money on giving people what they want, delivering the already-desired, or at least spending money on getting people to think about things differently.
The wrong way to look at marketing is in the way of spending money for attention, expanding unfocused reach, appealing to the masses.
You won’t make it in the marketing world if you believe in the latter.
Stay Positive & It’s A Big World Out There, Are You Marketing Right?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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