If You Were Them

Before you hit send on the email, think about if you were them. Should you make some edits?

Before you spend $5,000 on a print ad, think about if you were the reader. Is it worth it?

Before you say what you’re feeling, think about if it’s in the communication style of the recipient. Will it resonate?

Before you wait until the last second, wouldn’t it be better to do that thinking sooner?

Stay Positive & Start With The End Target In Mind

Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.